In the Google Office Hours SEO Hangouts, Google Webmaster Trend Analyst John Mueller replied on how Google handles links without anchor text. In Real Estate Photo Editing a follow-up question, he replied if the text surrounding those types of links would work. What is a naked link? There are many types of links, including branded links, keyword-optimized links, and nofollowed links. This question was about a type of link called a naked link. Naked links are links in the form ofdoes Google handle links without anchor text? The question asked was in the context Real Estate Photo Editing of auditing the inbound links on the client site and noticing that certain links were coded as naked links.
The SEO asking the question wanted to know how Google handled these links. advertisement Continue reading below This is a question: “Auditing Real Estate Photo Editing a link on a client's website shows some bare URLs pointing to valuable resources on the site. How would Google handle such links if there was no anchor text? " John Mueller answers how Google handles bare URLs John Mueller started his answer by defining what a bare URL is. "In a bare URL, I think basically someone just links to the URL as anchor text. Next, Mueller describes Real Estate Photo Editing how Google handles bare links without anchor text. In that situation, treat the URL as anchor text. From what I understand, our system recognizes this and tries to say it well. This is just a linked URL, not a valuable anchor here.
So while you can think of this as a Real Estate Photo Editing link, you can't use that anchor text specifically for anything. So, from that point of view, it's a normal link, but it has no context. " advertisement Continue reading below Related: Advanced approach to selecting anchor text Anchor text URL keywords It's interesting that Mueller said that bare links have Real Estate Photo Editing no context. Interestingly, the idea is that in the absence of anchor text, the keywords in the URL can inform Google and act like anchor text. Mueller's answer did not seem to contradict that idea, or at least not affirm it. You may ask a good follow-up question. Can the surrounding text and topics influence the link? At this point, someone else asked a follow-up question